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This web site states the following, "Campus a to z index." We noticed that the web page also said " The Utah Center for Reading and Literacy UCRL." It also said " Welcome to the UCRL! We are located in the College of Education at the University of Utah. We offer services to parents and teachers of students PreK-12 as well as researchers in reading and writing processes and instruction. Support teachers with resources and information about best practices in literacy instruction." The header had reading as the highest ranking optimized keyword. It is followed by teaching, literacy, and Utah Center which isn't as ranked as highly as reading. The next words ucrl.utah.edu uses is education. training was included and might not be viewed by search parsers.