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This web site states the following, "Moab, Utah is the ideal mecca for adventure travel." We noticed that the web page also said " The Slick Rock moutain biking trail, Arches National Park, Canyonlands National Park, the annual jeep safari, and many other scenic byways are all closely located near Moab." It also said " Travel to Utah for the vacation of a lifetime- real adventure travel from skiing and mountain biking, hiking and fishing, river rafting and national parks to golfing and the Sundance Film Festival. Moab is the ideal spot in the middle of red rock country." The header had flyfishing as the highest ranking optimized keyword. It is followed by utah, fly fishing, and fishing which isn't as ranked as highly as flyfishing. The next words fish.utah.com uses is trout. fishing license was included and might not be viewed by search parsers.